Designs will be judged on the following criteria:

Concept
Does your product represent SCAD? How does the design utilize the university’s logomark?

Creativity  
Does your product have a uniqueness that stands out in the crowd? Is the product self-explanatory?

Functionality  
Is the product useful and valuable to the consumer?

Marketing / Production   
Will the product receive good sales in the market? Is the market price and cost logical?
Is the product easy to create at a low volume?